Marshall Furniture would like to take a moment to formally introduce our new Sales and Digital Marketing Specialist, AJ Arshem. AJ joins us as a recent graduate of the University of Wisconsin-Whitewater where he earned a BBA in Marketing and a minor in Media Arts. He comes to us with background knowledge in data analysis, programming and outside sales. Of his decision to go into Marketing, AJ says, “everything from tracking analytics to developing creative content and writing case studies; I knew I had made the right decision.”
“I love producing content and just having the ability to really get creative,” says AJ. He explains that the creative process is one of the aspects he enjoys most since starting his career at Marshall Furniture. Previously, AJ worked as a sales representative for a computer company but took initiative to improve their product training techniques by developing an interactive tutorial system. “I taught myself some basic programming in my free time and before long, I had produced a working demonstration. I absolutely loved this because it was challenging and it motivated me to learn a new skill,” he says.
At Marshall Furniture, AJ hopes to do more of the same: improve working systems to boost brand image, advertisement campaigns and product presentation. In addition, AJ will be joining our close knit sales team. “I love the satisfying feeling of success that comes with fighting through a sale. This is a career where you can actually see the results of your hard work in real time,” he says. Since starting, AJ has stated that everyone has been “extremely welcoming and supportive in bringing me into this role.”
In his free time, AJ enjoys working out, snowboarding and learning more about computer programming. In addition to the web based applications he builds in his spare time, he is hoping to publish a mobile app at some point in the future. “I would like to become even more valuable as a marketing resource,” says AJ. Currently, AJ calls Burlington, Wisconsin home where he lives with his “amazing wife” Stephanie.
Welcome to the Marshall Furniture family, AJ!