Appearance Does Matter

Designing the look of your next furniture solution can sometimes be a daunting task. With most designs, tackling size, options and equipment are typically the foremost concerns. Equally as important, however, is deciding on finish and style. When it comes to color, veneer and aesthetic accents, your choice can set your unit apart, whether that be in a good way or a bad way. For instance, choose the wrong color and your furniture will stick out like a sore thumb. It may even look like an afterthought within the room. If you go with something that is plain (without accents or molding) in a highly ornate room, it may give off the wrong impression. Discussing the actual look of your next piece is an important step to consider and spend time on during the design process. Here are some ways that Marshall Furniture can help you with that:

Custom Color Matching

One way to ensure your furniture matches its accommodating space is to custom color match it to the rest of the room. We can do this via a control sample. Send us a drawer face, some base trim or even a chip of the material if you have it on hand and we’ll present you with a set of matched samples for review prior to build. If you are doing a new build or room overhaul, let us know the architect’s material and finish specification. If we need to match a laminate color on wood, we will. If we need to match another vendor’s finish, we can do that as well. Talk it through with one of our designers, and we’ll suggest the right plan of action to achieve a successful match.

Veneer Choice

Whether your furniture needs to be an exotic wood species, FSC certified, a certain type of cut or needs to be laid up to match existing wood work, we can discuss ways to achieve the right look. Since we are a custom shop, we can order many different types of veneer from our supplier, including those that are economically sourced (FSC). Although our standard veneers are plain (flat) cut, we can specify material in quarter sawn or rift cut if need be. Additionally, our experienced cabinet makers can lay up material in a specific pattern, such as a book match or slip match, to highlight grain characteristics.

Plastic Laminate

In addition to veneer, we also work with a wide array of plastic laminates. Whether they be commercially available or a proprietary brand, let us know which type you’d like to see on your furniture. As mentioned before, being a custom shop gives us (and the customer) the freedom to specify a large array of choices.

Accents

If you have a space that utilizes metal accents, a specific type of molding pattern or includes an intricate pattern of wainscoting that you’d like to see represented in your next furniture solution, let us know. Our designers can work off of a photo, architectural specification or rough sketch to incorporate your aesthetic details. We always provide detailed design drawings for review and will be sure to indicate dimensions, material choice and a brief description of how we plan to implement these details during the build.

Whether you need a simple lectern or a complex, custom conference table, remember to keep finish and style at the forefront of every design conversation. After all, no one wants to spend money on a piece of furniture that does not match the room or looks out of place. For your next furniture project, let us help you specify a solution that will not only accommodate equipment and application, but will be a beautifully constructed piece.

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Anatomy of a Collaboration Table

Continuous collaboration is the core to any successful business. By sharing ideas on a daily, weekly or even monthly basis, groups of individuals are able to convey a multitude of ideas toward one common goal. Whether your collaborative efforts are … Continue reading

Overcoming ADA Design Hiccups

During our 30 years in business, we’ve had several projects where space planning, ADA accessible furniture and equipment integration did not always play nicely. As ADA-friendly spaces increase, the ubiquitous, all-in-one solution to presentation furniture becomes all but obsolete. An articulating lectern inside a small space sometimes just doesn’t work. The ways in which it articulates could change based on available space, budget or specific user disability. With so many aspects to keep in mind, the ability to personalize is invaluable to ensuring each variable is met and every space is accommodated accordingly.

As a rule of thumb, there are three essential guidelines to ADA furniture: adequate knee space, equal access to controls and a work surface at proper wheelchair height. Although a desk or table is the most obvious answer, it does not always work for every application. Not every space has room for a desk, especially one that includes racked equipment. Tables are simple and can be added to most spaces but they don’t always afford much storage space. A more common and compact solution is to specify a lectern or workstation. They are capable of holding a decent amount of rack units, have the ability to be machined for various cut outs and can be customized to match different architecture in each room. For us, to satisfy the important aspects of ADA in a smaller unit, we include a hydraulic lift to take the lectern from sitting to standing height as well as a pullout surface to create a knee space and pull all components toward the seated presenter. This seemingly simple solution is not a fail-safe for everyone, however.

So, what do you do when you’ve got little to no room behind the lectern? What if your presenter has a disability that prevents them from accessing the moving parts? One set-up may work for a large percentage of our customers but not every space, application or need is the same. The above mentioned issues present new challenges that showcase why custom furniture is important to consider.

To address a situation without adequate furniture space, it’s important to first note what will and will not fit inside a lectern at its maximum size. After that, the ADA accommodations may need to be re-designed to allow proper articulation. For example, if the space between a wall and the lectern will not allow a pullout surface to function properly, an alternate consideration would be to have the surface pull out to the side instead.

   ORIGINAL DESIGN                  REVISED DESIGN

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Not only does this alternate design still satisfy the key components of ADA, it offers users a more inclusive solution than simply adding a side shelf.

Although there exists a general precedence for each ADA set-up, it’s important to remember that not every user is the same. To ensure equal access, aspects of the general ADA set-up may need to be re-evaluated to ensure every presenter has a fully-accessible unit. For example, including a knee space on a lectern or work station via the pullout surface option simply won’t work if accessing the pullout mechanism isn’t possible due to a physical disability. Typically, to unlock and allow movement of our pullout work surface option, users would need to pull on a t-handle that is located below the surface.

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However, the ability to grasp and pull may be hindered by a variety of physical disabilities. An alternate option that does not require as much movement on the part of the presenter would be a rocker switch connected to a piston that would activate work surface movement electronically.

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Putting slight pressure on the left or right side of the switch will engage the mechanism. This option is also located right on the front of the podium next to the seated presenter for ease of use. Although a bit more costly, specifying an electronic work surface in place of a manual one solves a variety of issues and provides users with a personalized unit for their direct needs.

The amount of available options and design specifics can vary from project to project but one thing is for sure: specifying custom furniture is one sure fire way to ensure that every customer has a unit that is entirely built around their specific needs. Accompanying height restrictions, matching aesthetics and accommodating integrated equipment are all important parts of what we do at Marshall Furniture. However, our ability to provide an accessible piece of ADA furniture is what sets us apart. We’ve got years of experience and knowledge behind this subject and we pride ourselves on being able to design around or come up with alternate solutions to any number of design or space issues. We want to ensure that every project and its unique qualities have a voice in the ultimate furniture design.

If you have any questions for us or need an ADA unit for your space, please send us an email at sales@marshallfurniture.com or call us at 847-395-9350 to speak with one of our knowledgeable designers.

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Goodbye & Good Luck

Marshall Furniture would like to inform its dealers and customers that Adam Fischer has left the company to pursue other ventures. Notably, Adam has taken up a career in law enforcement, a personal goal of his for many years. We at Marshall Furniture would like to wish him well and are sure that he will continue to help others just as he has done with us for many years. For those that have worked with Adam in the past, please know that we welcome your continued business and that our sales team is here to help with any projects you many have started with Adam.

ADA Compliance & Custom Furniture

Written By: Joyce Nemenyi

A Brief History:
Signed in 1990, the Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all public areas, including jobs, education and transportation. Recently, there has been a surge of higher education, courtrooms, businesses and multiple other markets coming to terms with the need for ADA furniture in their spaces. Many re-designs now request movable monitors, easily accessible technology and adjustable furniture pieces. But what is ADA compliance? Presumably, when someone thinks of ADA furniture, it likely comes in the form of ramps, walkways or motorized wheelchair lifts. Free-standing furniture, however, requires a complex mix of adjustable parts and available space to meet ADA. The type of furniture must first be considered, the equipment storage and interactive technology needs have to be integrated and then available seating at the unit needs to be accommodated. At Marshall Furniture, our sensitivity and versatility to ever-changing needs has provided us the opportunity to learn and implement the guidelines needed to ensure compliance.

ADA & Furniture:
Most assume adjusting furniture height is the end-all to solving ADA issues but that simply isn’t true. When you’re seated, it’s not just about work surface height. Users want to sit comfortably – so they need knee space. Users want to interact with all technology – so they need equal access to controls. In order to meet all three – adjustable height, available knee space and equal interaction with technology – we’ve got to start at the beginning and work our way to the end.

To begin, what is the application? If its higher education, the room may need an instructor station, training tables or a work station for lab work. Businesses may need office desks, conference tables or huddle stations for quick meetings. Courtrooms have a bench for the judge, jury tables, witness stands, etc. Each market has individual furniture pieces that they will need.

Secondly, consider what is going in the piece. Does it need a touch panel, a monitor or any microphones? How about storage equipment? Will there be racked technology such as transmitters, amplifiers or switchers? With AV furniture, it is imperative that technology be efficiently and discreetly stored, which is why it can get tricky with “off-the-shelf” units when you need to add in movable parts for ADA.

Lastly, will there be more than one user at the station? For a table, how many individuals will need to be accommodated? How much space is behind, in front of or around the unit? Presenters may need to travel around a table or get behind a lectern to use it. If there’s not enough space (because the furniture is too big, the room is too small or there’s a bulky side shelf), then compliance is still an issue.

A Marriage – ADA Compliance and Custom Furniture:
The great thing about custom furniture is that you never have to worry about compromising ADA needs or technology space for a fully functional and compliant piece. We work one-on-one with multiple clients everyday to ensure all their project specifications are met. Here’s a few examples of ADA requests based off of previous client feedback.

Need:
Community College X needs an instructor’s station. They need it to be ADA, have plenty of work space and house rack equipment to run an interactive panel and confidence monitor.

Solution:

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A desk with available knee space that meets ADA specifications, plenty of rack units and a large work surface for equipment. This unit is even budget-friendly, which is another important concern to keep in mind as ADA compliance can get expensive. Making sure the unit itself is relatively low cost helps when so many movable parts and extra storage space needs to be included.

Need:
University X needs a small lectern. They want to meet ADA. They’ve got a touch panel and monitor they want to integrate, along with components that will run both. They’ll need everything locked up but accessible when needed. They also need it to move freely about the room.

Solution:
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A compact ADA lectern that uses almost every inch of space to accommodate an 8″ motorized lift, 11 rack units, locking casters, pullout surface and equipment integration. This unit meets all three ADA needs for furniture: the lift allows adjustability of the surface, the pullout surface provides a temporary knee space and all controls are accessible to the seated presenter.

Need:
Company X wants a large conference table for a new video conference room. It needs to seat about 12-16 people and will have cable pass, microphones and space for user laptops.

Solution:

ADA Blog Table Clearance

First, it’s important to ensure proper ADA guidelines for seating space are met. At least 30″ of width must be allotted for each person and the table must be the correct size in relation to the room to ensure wheelchair clearance around the furniture (at least 60″ for 360 degrees of swivel). If someone cannot back away from the table edge and/or turn to exit the room, compliance has not been met.

In the End…
As you can see, equal compliance, aesthetics and seamless integration can easily come together to create a great-looking, functional piece. By utilizing custom furniture, users can ensure their new and rehabbed spaces meet all guidelines set forth by the Americans with Disabilities Act. In addition to providing resources for every presenter, each piece can be customized to fit a room’s style, color scheme or wood type. Call us today and let us know what aspects you need to include for your next project. We’d be more than happy to show you just how easy it can be to integrate all aspects of your vision to create a one-of-a-kind, high-quality (and ADA-friendly) piece of furniture.

Catching Up

Happy holiday season everyone!

We apologize for being away for so long. Our monthly post goal went a little off track for a few months while we all clamored to catch up with the influx of business we’ve been getting lately. It’s been a busy time for us and we couldn’t be happier! Therefore, we thought it best that our first blog back from our hiatus should be an update on what we’ve been up to since we last spoke.

First things first – new products
Our Quick Ship line has been ever expanding over the last few years but especially so lately. Since we debuted our traditional-style ELCO line at Infocomm 2014 over the summer, we’ve been brainstorming and designing new additions to offer customers more flexibility and budget-friendly options.

Recently, we posted a video to our newly-created YouTube channel debuting the ELCO-ADA-40 and will have a video up shortly on our ELCO-ADA-49 desk as well (check out our video on the ELCO-ADA-40 here). These units have an electric height adjust with 12″ range and optional under-surface vertical rack box. Both can be machined for small surface cut outs or fitted with an optional mount box for any touch panel or cable box needs. These desks differ from our usual ADA quick ship option, the SCM-640L, by offering users a smaller, more simplistic style for a lower price point.

Also new in our Quick Ship line is an optional 1″ radius aluminum corner and 3/8″ square aluminum corner, which can be added to any MRTA-style piece and our ELCO traditional style lecterns. We developed the aluminum corner option as a way to introduce further customization and variability in our budget-friendly pieces, especially for clients that are looking for more modernity in their furniture.

If you flip to the ELCO lectern section in our 2014/2015 Idea Book, you’ll see a handful of new options previously not available on our Quick-Ship pieces, including an LCD well and pullout drawer in lieu of a keyboard shelf. Users can choose whether they’d like a hidden access panel or one with hardware showing. All our AC outlets now come with USB connection, larger ELCO lecterns can have asymmetric and/or vented doors and all sizes of ELCO lecterns can include a full-width monitor well.

In conjunction with new products and options, we recently added six new melamine colors to provide customers more variability in their budget-friendly furniture. Modern, solid colors consist of Silver Frost, a light silver color, White and Slate Gray, a blue-toned dark gray. Wood-grained melamine additions include a dark brown color called Cocobala, Wild Cherry, which is a slightly darker, red-toned version of our regular Cherry melamine, and Asian Sun, meant to represent bamboo.

Upgrades & Additions
We’ve recently made updates to several aspects of our work shop and its grounds. Specifically, we had our parking lot paved, an endeavor requested for several years now. Before paving began, we suffered through several bouts of flooding and had gotten used to avoiding mud puddles scattered throughout the lot. After finalizing plans, we began parking lot renovations around late September. We’ve still got some ways to go before the lot is complete, but we’re (literally!) half way there.

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A new addition to our sales team also happened around September. We had the pleasure of welcoming Lola – she specializes in giving kisses and begging for cookies! Yes, you read that right. Though, if you haven’t guessed by now, our new addition is a canine co-worker! She has seamlessly blended in with and befriended our other doggie companions here and has gotten used to prancing from office to office for attention.

Lola

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A few months back we acquired another addition to our team – a Marshall Furniture van! We primarily wanted to invest in a vehicle that we could easily load small furniture into for local road trips to dealers and customers. More often than not, it’s so much easier to describe us and what we do visually and we wanted to find a way to bring our product to the masses.

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Normally, we’re accustomed to doing trade shows throughout the year. During down time though, we thought it would be nice to be able to visit current and potential clients to introduce new products and present information about ourselves to those who might not already be familiar with our company.

If you’re in the Midwest or in a state near Illinois, please give us a ring or shoot us an email to inquire about having some of our staff come out to your location in our trusty new van. We’d be more than happy to schedule a time to present materials, products and answer any questions you and your associates may have.

Moving forward
There you have it – a quick synopsis of what we’ve been up to these past few months. As the new year approaches, we hope you will keep us in mind for any upcoming projects. We hope you enjoy the Holidays and enjoy a successful 2015!

See you next year!

Solid Wood Versus Veneer

We’re about to cannonball right into a topic that has been discussed and argued many times over.

Why? Well, there’s plenty of preconceived notions and opinions out there that advocate for one method of construction or the other. Interestingly enough, people are still divided on this front with strong advocacy and exclusivity for one side or the other. In our own experience, we’ve come across plenty of instances where a client has asked us to build using their preferred method.

For us though, there’s one method that takes precedence in our products over the other – veneer. We prefer veneer so we can ensure our products are long lasting and can hold up to each customer’s setting. Take note, we don’t completely throw solid wood out the window, as it’s often used for molding, table edging and framing. However, our choice to invest in a veneer construction is essential to our core standards and done for a variety of reasons. Which, you guessed it, we will list below.

What’s the difference anyway?
Let’s start with the basics.

You’ve got solid wood, which is pretty self explanatory. It’s a piece of lumber cut and sanded to make individual parts that make up a piece of furniture. Solid wood furniture has a consistent grain that runs all the way through each piece and can, for the most part, stand the test of time. This is why solid wood furnishings are often referred to as “heirloom furniture.”

Veneer, on the other hand, is considered an engineered product. Thin slices are cut from a log in the same manner that the deli guy at the grocery store would cut your salami. Veneer gives cabinet makers (and ultimately customers) more variety in their grain pattern because veneer can be cut from logs that were separated from the tree at different angles, producing options such as rift cut, quarter sawn or flat cut. Afterward, these slices are adhered to a substrate and assembled to make the final piece.

Both seem legit – why one over the other?
Well, as with anything, you’ve got your advantages and disadvantages.
But let’s start with a little background.

For some reason, veneer has gotten a bad rap. Many have suggested that’s thanks to the mass-market, low budget furniture that’s out there. You know, the kind you can get just about anywhere? Well, a lot of these products are made with veneer that is so paper-thin, it might as well not be there. This, combined with a low-quality substrate, produces a time bomb waiting to fall apart at any moment. Thus, the idea that veneer equals bad.

However, what many fail to realize is the lack of quality that is at these products’ core. Veneer, when done properly, should hold up just as well as a piece made from solid wood. Quality material and construction is everything. If you want something that doesn’t blow over in the wind, you’ve got to ensure that veneer is A) thicker than cellophane (ours is about the thickness of a business card) and B) applied to medium density fiberboard or plywood. If you’ve got both, you’re good to go.

So, why not just bypass all that headache and construct using ‘ol tried and true solid wood? Well, solid wood has got its pitfalls too, many of which are detrimental to the type of products we specifically manufacture.

1. Warping & Bowing
Wood is a natural product and as such, is inclined to act according to its environment. Year round, trees continually expand and contract, reacting to moisture and temperature. Since we ship all over the country, it wouldn’t be the best idea to build from solid wood because you can bet a cabinet is going to expand if it goes from dry, cool air to somewhere warm and humid. You’d be left with doors that may not close properly anymore, flat sides that bow and areas that could crack. None of which is exactly welcome.

That’s where veneer and substrate come into play. Our products are built using medium density fiberboard (MDF) at its core. MDF is a great choice because it is strong, high quality and best of all, resists expanding and contracting. When you’ve got numerous pieces that make up the entirety of a lectern, the last think you want is one of those pieces moving out of place and messing the whole thing up. Plus, we’ve got equipment going in our pieces. If we make a hole for a touch panel, we don’t want it to be too big or too small once it arrives on-site for install. That just messes everyone’s day up.

2. Price & Waste
Let’s jump right into an analogy, shall we? If you buy a loaf of bread, you could chomp right into the sucker or cut it in half lengthwise to make a massive PB&J. But common sense would tell you to cut it into slices so you get a longer shelf life out of it. Instead of one, unnecessarily large sandwich, you could have lunch for a week or more.

That rather hunger-inducing illustration is meant as a precursor to our next point. If you cut a tree down and separate it into a few sections of solid wood pieces to build a table, it’s more expensive and wasteful than taking that same log and slicing it numerous times into smaller fitches of veneer that can be used to make several pieces of furniture. As a planetary rule, being eco-friendly is a priority, but especially more so when you’re using a natural source as the backbone of your company. By using veneer, we are saving money and resources by squeezing as much material as we can from one source. By using MDF, we’re actively recycling, as MDF is essentially sawdust glued together to make a board. The last thing we want is our prices to go up and the environment to suffer simply because we’re using up more lumber than we need to.

3. Variety
Every customer is different in their view of how their furniture should look, which is why we, as a custom furniture company, prefer to work with veneer to ensure each client need is met. What do we mean? Well, there are a variety of options out there that simply won’t work with solid wood. For example, if a client wants to see different cuts of grain arranged to form a pattern for artistic purposes, veneer is really the only way to go. Got someone who wants to see something other than Maple or Cherry? Some exotic wood choices can only be produced in veneer form. If you’re trying to eliminate defects to produce a uniform look, using veneer is a more precise and less wasteful way to get away with it. All in all, solid wood construction can be very restricting.

Okay, here’s the obligatory conclusion:
We’ve taken this blogging opportunity to put forth a multitude of reasons why we prefer to use a veneer construction. All that being said, we’d like to take a moment to make a small side note here. Solid wood is not bad. Solid wood is not sub-par. Solid wood has its benefits too: it’s sturdy, long lasting and is easier to repair from minimal damage. Solid wood just doesn’t work for what we’re trying to do. Instead, we prefer to use it side-by-side with veneer, specifically on edges to protect from bumps and scrapes or aesthetically, as is the case with raised paneling. In fact, most furniture is done this way, where a combo of both solid wood and veneer is utilized. The point here is rather than dismissing one option entirely, it’s better to understand and utilize their strong points instead to ensure success.

We’re on YouTube!

Happy Monday, everyone!
Well, that’s an oxymoron, isn’t it?

We’d like to jump back into your daily lives to inform you that we’ve taken on a new venture – YouTube! As a custom furniture company, we find it’s sometimes easier to demonstrate our products through in-person interaction. Since that’s not possible most of the time, we thought it best to take this opportunity to present our audience with video presentations of our most news-worthy and interesting pieces.

Click the photo below to check out our first video. It’s a quick explanation and demo of our new ELCO-ADA-40. Remember to like and please subscribe to see all our future posts.

Here’s the link. Click and enjoy!

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Infocomm 2014 Recap

Happy July and Happy (almost) Independence Day!

As many of you may know, the annual Infocomm extravaganza happened last month and there were a record number of attendees – over 37,000! This year’s show marked the 75th anniversary of Infocomm and its growth over the years was certainly reflected in the amount the foot traffic and interest we received and perceived at the event. At the show, held this year in Las Vegas, Nevada, we showcased a number of new products as well as some classics that we’d like to share with you, in case you were unable to attend or visit our booth.

Take a gander below:

Front of our booth.

In the first photo, you can see our new Tapered Classic Style lectern in the foreground and our Classic Style lectern behind it. To the left of the lectern, we have a simple Rectangular Collaboration table set up – it was built in Hawaiian Koa and had cable pass through the legs.

The second photo showcases our ADA lectern. This piece combats the issue of knee space that is integral to ADA guidelines. The work surface unlocks through a hand pull on the presenter’s side and pulls forward on slides, generating a temporary knee space and bringing all components on the surface toward the seated user. The lectern is also on a hydraulic lift and its interior has enough space for rack.

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Behind the Koa Collaboration Table is another collaboration set-up: a custom Walnut Rectangular Conference Table paired with a custom Collaboration Wall with integration ready cut outs to accept monitors, touch panels, etc. for video conferencing.

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Here’s a closer look:

The table has metal inlays and cable cubbies for cable pass to the legs, which are hollow and have touch-latch access doors for easy servicing. The custom Collaboration Wall can be made to any size and will include cut outs/mounts so integrators can easily mount the necessary equipment.

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Furthermore, you’ll see in the two pictures below, the wall is actually hinged, not fixed – resolving issues of wire management and equipment servicing. Rather than mounting a monitor or touch panel directly to a room wall, our hinged Collaboration Wall is a less permanent but easier to access solution for all parties.

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Next to our wall set-up, we included yet another take on collaboration and information-sharing. We showcased an example of our Round Collaboration Workstation coupled with a framed monitor. On the workstation, we included two Crestron Connect It Presentation Interfaces. These allow users to plug-in laptops or other electronic media and display content on a connected monitor. This workstation had interior fixed rack and a pullout keyboard shelf. The monitor frame front locked onto the back via plunge locks for security and inside the frame were two exhaust fans to pull out hot air.

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Back view of our booth.

On the other side of our makeshift wall we had a slew of products: a cost-effective Collaboration Table and corresponding video wall, a Quick Ship ADA Desk, our new ELCO T-32 Lectern, an ELCO-25, a Touch Table, and a Stage Confidence Monitor Cabinet. Off to the side you’ll see our dedication piece to Infocomm’s 75th anniversary – a lectern with angled top and flat bottom held together by a seven and a five, painted gold and integrated with old AV products donated to us by various parties.

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Here’s a close up of the cost-effective collaboration set up. We included it in our booth as a contrast to the custom Collaboration Table/Wall set up I mentioned earlier that was on the other side of this makeshift wall. For this piece, we have a simple D-Shaped Table in white melamine and a shallow storage unit with ventilation and removable panels for access. The storage piece has an overhanging panel atop for video camera set up. During the show, we had live video conferencing with an employee of Viju, the dealer who provided us with the equipment to give this set-up life.

Pictured to the left of the Collaboration Table is our Plasma Lift Cabinet. This piece had exhaust vents to push out hot air and a whisper quiet monitor lift to raise and lower a 46″ monitor.

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These are just a few pictures of the many pieces included in our booth. Please check out our website at www.marshallfurniture.com to view more photographs and detailed explanations of all pieces included at this year’s show.

Thanks again to all those that stopped by out booth! Let us know how we can help with any of your custom furniture needs. From the photos above, you can see that we’re capable of accommodating a wide variety of project needs and can work to develop a piece that envelops all the components necessary to bring any room to the next level.